painting Haymes in a new light


Australia’s first family of paint

Who better to tell the story of Haymes Paint than the Haymes Family themselves? Utilising a ‘video’ brochure we were able to share their story and new positioning with the wider Haymes family; our loyal employees, stockists and painters. And wasn’t it well received!

"That’s what makes us truly Australia’s first family of paint."

A launch without the colour

With the many benefits for Australian households we called on ‘symbols of humanity’ as a strong visual representation to launch the new Expressions product. Why white? Well, colour is another story for another time!

Our best just got better

The Newest Member of the Family

Since 1935, we have been producing high quality paint products for all Australians. Our latest ultra premium paint is no exception. In fact, as David Haymes suggested, ‘our best just got better’.

Welcome to Expressions by Haymes Paint.

The Result

The Australia’s first family of paint was well received by all closest to the Haymes business. And also by the wider community with almost a quarter of a million views though our social networks! Expressions, well, that has exceeded all expectations for Haymes and for those who use it every day.


Strategy/Account Director – Cameron Hockey
Account Director – Amy Gordon
Creative Director – Andrew Killey
Channel Strategy – Lucy McFarlane
Executive Producer – Kristen Medhurst
Graphic Design – Ben Mangan

Additional credits:
Video Writer/Director: Peter Withy
Video DOP/Post Production – Aaron Gully
Campaign Art Director – Steve Evans
Campaign Photography – Michael Haines
Campaign Retoucher – Trent Franks