Kangaroo Island

Giving an island something to treasure

Boosting South Australian tourism

Welcome to stunning Kangaroo Island

Kangaroo Island wanted us to develop a new, internationally recognised brand and identity that could be used by all businesses and organisations.

Strategic thinking led itself to the creation of KI’s new identity, which appealed to visitors, as well as current and prospective business.

The Result

The new identity saw a 300% increase in page views since its initial release. It has been embraced by local businesses and is used at events and festivals featuring Kangaroo Island food and product, as a trademark of the region.