Mitsubishi Motors

It’s a Mitsi

Same same, but different

Three powerful words

Mitsubishi Motors’ brief was ‘to create disruption’ at a time where brand presence and ad recall was at an all-time low. And so three little words were born.

‘It’s a Mitsi’ became a confident statement of pride; the inescapable reason that people ‘love that car’.

The Result

Just one week into the Outlander launch saw 54% of all test drives leads for the new Outlander, with 300% more showroom visits.